iTRAQ is an online media company with a product focus. They provide online consulting to help fix issues with your site by collecting and interpreting data to figure out what’s wrong. In addition, they also use SEO/SEM best practices to make your site more efficient and accessible.
The founder felt that the existing identity was in need of a contemporary overhaul and I was approached to carry out the redesign. The “I” symbol visually expresses iTRAQ’s ability to collect and fix via the act of looking. Also, it represents monitoring the problem and finding the solution within.
Art Direction/Designer: Breon Waters II
- Logo Design