HardShine is a lifestyle apparel company focused on celebrating victory through life’s challenges and sharing personal stories of achieving your goals.

The founder approached me to create a visual identity that stands out in a crowded clothing market and could be a symbol for a movement. Focusing on the H and S initials, I created a monogram that visually represents finding strength from within and following your own path. The tagline of HardShine is “The Work. The Time. The Shine”.

Art Direction/Designer: Breon Waters II


  • Logo Design
  • T-Shirt Design
  • Poster Design