UI/UX Designer (Contract)
at Frog Design
What I Did
- UI Design
- UX Design
- Design System
Creating a trusted and friendly advisor.
CalAmp is a provider of IoT software applications, cloud services, data intelligence and networked telematics products and services. They approached Frog Design to redesign the CalAmp iOn Suite using Fleet Management to define a UX that scales to other verticals and use cases. I was brought on Frog Design’s team to create a high-level Design Language System that outlines experience principles and styles for key user interface components.
Our team included: a Design Director, Tech Director, Program Manager, Strategist, Interaction Designer and myself.
Design research approach
1. Foundational Interview
Get a general understanding of the user’s experience as a fleet manager and their responsibilities.
2. Fleet Manager Journey
Understand a fleet manager’s responsibilities and perception of their role.
3. Current Fleet Manager App
Walk through the application(s) of their current fleet management software.
4. Ideal App
Understand what blue sky features the fleet manager would want, and prioritize among other common features, needs and use cases.
Customer archetypes were developed from our user interviews with current customers (CC) and potential customers (PC) of CalAmp’s products. Each archetype is a model of fleet manager traits and behaviors.
Meet users where they are, and fulfill their existing needs. CalAmp iOn Suite is tailored towards their preferences and existing workflows.
Be a trusted and friendly advisor. CalAmp iOn Suite guides users and supports through their tasks, roles, and interactions with the platform.
Bring them only the right information at the right time. CalAmp iOn Suite understands why users are in the system, and is smarter in providing the information they need without overwhelming them.
Make it easy for users to perform tasks. CalAmp iOn Suite gives users the tools and resources to know what action they need to take and when.
I focused on creating clear visual indicators to show what to immediately look for and make key data points easy to scan. Also, I explored ways to represent types of assets and the status of an asset in a fleet.
Visual Design Language
Intelligent / Reliable / Leading edge