Client
By Breon
Role

Founder

Category
  • WebAR Experience
What I Did
  • Art Direction
  • Concept Development
  • Card Design

The ultimate showdown.

Rock, Paper, Mayhem is the ultimate showdown. Inspired by the thrilling worlds of old school wrestling and boxing posters, this experience takes things to the next level with an unreal fight in augmented reality. Watch in Augmented Reality as the combatants battle it out right in front of you, in a way that looks so real, you’ll feel like you’re part of the action.

I worked with the talented Mr Lubo Designs for the 3D illustration and animation. You can see more of his work on his site.
www.mrlubodesigns.com

Inspiration

A major inspiration was boxing and 90s wrestling, notably Muhammad Ali’s iconic pose over Sonny Liston. I wanted the card to capture the essence of a wrestling poster, embodying an absurd, energetic, and fun atmosphere.

Goals

1

Memorable Spectacle

Have viewers feel like they’ve just witnessed an unforgettable but funny spectacle.
2

Share-Worthy Experience

Create an experience that people will want to share with others.
3

Action packed

Have the AR feel like the fight is actually happening in front of viewers.

The Original Idea

Initially, I aimed to design a card mimicking a real wrestling match with dual outcomes, viewable through an anaglyph for a 3D effect. Despite collaborating with a skilled 3D illustrator/animator, we couldn’t figure out how to do it. As a solution, we opted for a straightforward animated 3D scene, abandoning the anaglyph effect.

Anaglyph Effect 

Anaglyph Effect 

Anaglyph Effect 

Anaglyph Effect 

Anaglyph Effect 

Anaglyph Effect 

The rumble not in the jungle

Initially, I thought that animation wouldn’t be possible to include for the AR experience, but thankfully I was able to collaborate with Mr. Lubo Designs. He was able to create 3D versions of the characters from my ideation sketches, and push the fight animation to places beyond what I could imagine. The look of the fighters are inspired by wrestlers like The Rock, Macho Man Randy Savage, Stone Cold Steve Austin, etc.

Character and fight ideation sketches.
Ideation sketches for Man Named Dan and Maker O' Pain.
Maker O' Pain round 2 look with edit notes in place.
Man Named Dan round 1 look.
Screenshot of the fight scene in Blender.
Screenshot of blood splatter explorations in Blender.

Epic Announcement

The perfect way to capture the absurdity of Rock, Paper, Mayhem was by nodding to the classic 1980s WWE Saturday Night’s Main Event. This promo was used on social media and the Holiday Free Of site.

Rock, Paper, Mayhem logo over background image of a wrestling audience.
2023 GDUSA Digital Design Award for the Rock, Paper, Mayhem card.

Overcoming Challenges

Zappar WebAR's 20MB limit required us to minimize effects like blood splatter. We struck a balance that kept the animation visually engaging but minimized the blood effect. To overcome iOS's autoplay sound restrictions, I introduced a button that triggers both animation and sound, maintaining the immersive experience.

View AR Experience
10 Days of Mayhem graphic

10 Days of Mayhem

To generate buzz for the Rock, Paper, Mayhem drop, I created a campaign influenced by the 12 Days of Christmas. The 10 Days of Mayhem mixes the joy of the holiday season with the carnage of professional wrestling.